Wednesday, October 29, 2014

4 Tips for Developing Great E-Commerce Websites


Anyone looking to sell products online needs to have a plan for how to build e-commerce website almost as much as they need a comprehensive business plan. The first step in writing this plan is to determine what would be the ideal customer experience when visiting your site. However, doing so in a way that is scalable can be challenging for many new business owners. Here are 4 tips for developing your website.
1. Know Your Strengths

First you need to assess your business offering and what differentiates you from your competition, as well as your place in the market. Who are your ideal customers (based on data, not personal preference)? What are your strengths and weaknesses relative to your competitors?

2. Identify Your Goals

Once you have a base understanding of your niche in the market, you can start setting some manageable goals for building your e-commerce site. Who are your customers and what do they need? Do they need information or tangible products? What is the best way to reach them, and what information do they need to make a purchasing decision?

3. Think About Your Products

Next, examine the products and service you offer. What is the best way to position them and display them using only text, images, or video? What methods of purchasing will you have available? How do you plan to handle shipping and requests for returns or refunds?

4. Provide Assitance for Customers

It is important to not overlook your customers need to speak to a live person if they have issues with the product. You can streamline this process in a number of ways. For one, document customer questions and add them to a Frequently Asked Questions document with detailed and well-written answers. Secondly, after getting set up with a customer service provider, make sure the toll-free number is displayed prominently on the site.

For more information on making your site’s customer experience as optimal as possible, a consultation with an e-commerce website development company might be your ticket to success. If you want to build e-commerce website, click here now!

Thursday, August 28, 2014

4 Tips To Remember When Selecting an eCommerce Platform


For Internet retailers, one of the most important decisions to make is what ecommerce platform to use. Your choice will determine your business’s direction and play a critical role in your success. Fortunately for you, there are tons of existing platforms out there to help you build ecommerce website. With a little bit of research on your end, you are bound to find a solution to achieve your goals and allow your business to flourish.

1. Pricing and Scalability

One thing that can be difficult for new marketers to keep in mind is to select a platform that will be appropriate for their business now and in years down the road. While it can be hard to predict future trends and needs, it is still helpful to put some thought into where you want your business to go. So in addition to finding a platform to meet your current need, you also want to find one that will provide for future growth as well.

2. Going Mobile

According to the latest data, nearly half of Internet users are navigating websites from a mobile device. In this year alone, sales transactions made from mobile devices is expected to top $50 billion. Choosing a platform that supports mobile users is an absolute priority.

3. Support

Even the easiest and most accessible user interface is worthless without adequate technical support for the inevitable issues that will arise. After building your list of potential candidates, try calling their customer support hotlines and timing how long it takes to get a response, and measure the quality of the service.

4. Security

Without question, if your customers do not feel like their information is safe when they purchase products or services from your website, they will not buy. Your platform should have plenty of safeguards to keep your business information and the personal and financial of your clients’ information perfectly safeguarded.

To find out how you can build ecommerce website today to launch your product and see the sales start rolling in, click here now!